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Service Franchising: A Global Perspective

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Service Franchising: A Global Perspective - Alon, Ilan
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Service Franchising extracts observations about international franchising from both the scholarly and trade literature. The work adds insight gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. Besides being a breakthrough text for researchers in business and economics, the book offers guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace. The author ...

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Service Franchising: A Global Perspective 2010, Springer, New York, NY

ISBN-13: 9781441939289

Trade paperback

Service Franchising: A Global Perspective 2005, Springer, New York, NY

ISBN-13: 9780387281827

2006 edition

Hardcover