"Serious Money" is the first truly complete sales system for mutual funds & other managed investment products -- a roadmap to success in communicating the benefits of any mutual fund to any investor. The book takes financial advisors from prospecting & establishing clients' needs, through making presentations, handling objections & the close. Along the way, readers develop an understanding of how to help clients think in new ways about mutual funds & managed money accounts. Wondering who to prospect, and how to prospect ...
Read More
"Serious Money" is the first truly complete sales system for mutual funds & other managed investment products -- a roadmap to success in communicating the benefits of any mutual fund to any investor. The book takes financial advisors from prospecting & establishing clients' needs, through making presentations, handling objections & the close. Along the way, readers develop an understanding of how to help clients think in new ways about mutual funds & managed money accounts. Wondering who to prospect, and how to prospect systematically & successfully? This book takes all the anxiety out of seeking new clients. Mystified & daunted by the bewildering variety of funds in the marketplace? "Serious Money" shows the great, overriding similarities in investors' needs, and the common-sense ability of funds to answer those needs. Readers learn exactly what to say to arrive effortlessly at an investor's deepest hopes & fears. See how to organize every mutual fund into The Universal Five-Point Managed Money Presentation -- a clear, simple, deeply empathetic & totally non-threatening presentation style. Readers learn to show any investor all the major benefits of any fund within five minutes, using specific sales presentations for the seven major types of fund products. Finally, "Serious Money" gives precisely worded answers to every major question or objection financial advisors commonly hear about mutual funds.
Read Less
Add this copy of Serious Money: the Art of Marketing Mutual Funds to cart. $8.22, good condition, Sold by Dream Books Co. rated 5.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 1991 by Robert a Stanger & Co.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing but the text remains fully legible. Dust jacket may be missing and supplemental materials like CDs or codes may not be included. Could have library markings. Ships promptly!
Add this copy of Serious Money: the Art of Marketing Mutual Funds to cart. $9.21, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1991 by Robert a Stanger & Co.
Add this copy of Serious Money: the Art of Marketing Mutual Funds to cart. $9.21, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1991 by Robert a Stanger & Co.
Add this copy of Serious Money: the Art of Marketing Mutual Funds to cart. $9.21, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1991 by Robert a Stanger & Co.
Add this copy of Serious Money: the Art of Marketing Mutual Funds to cart. $35.00, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1991 by Robert a Stanger & Co.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Dust jacket missing. SIGNED and inscribed by the author. Shelf and handling wear to cover and binding, with general signs of previous use. Signed by Nick Murray on the front end page. Minor wear to the boards. Tight binding. Clean interior pages free of writing and highlighting. Secure packaging for safe delivery.
Add this copy of Serious Money: the Art of Marketing Mutual Funds to cart. $62.38, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1991 by Robert A. Stanger Company.
Add this copy of Serious Money: the Art of Marketing Mutual Funds to cart. $83.69, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1991 by Robert a Stanger & Co.
Add this copy of Serious Money: the Art of Marketing Mutual Funds to cart. $9.21, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1991 by Robert a Stanger & Co.
Add this copy of Serious Money: the Art of Marketing Mutual Funds to cart. $9.21, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1991 by Robert a Stanger & Co.
Add this copy of Serious Money: the Art of Marketing Mutual Funds to cart. $11.25, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1991 by Robert a Stanger & Co.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
