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Sales Management: Concepts and Cases

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Sales Management: Concepts and Cases - Dalrymple, Douglas J., and Cron, William L. (Revised by), and Decarlo, Thomas E. (Revised by)
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"Sales Management" provides an introduction to the role and responsibilities of sales managers and includes 45 case studies. Intended for undergraduate level and MBA courses, the book focuses on the activities of first-line field sales managers. It provides the instructor and student with a combination of teaching and learning devices, including text, case studies, problems, experiential exercises, and sales management simulation. The new model on the sales management process in this edition helps students integrate ...

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Sales Management: Concepts and Cases 2004, John Wiley and Sons (WIE), New York

ISBN-13: 9780471451716

8th edition

Hardcover

Sales Management: Concepts and Cases 2000, Wiley, New York, NY

ISBN-13: 9780471388807

7th edition

Hardcover

Sales Management: Concepts and Cases 1997, Wiley, New York, NY

ISBN-13: 9780471191971

6th Revised edition

Hardcover

Sales Management: Concepts and Cases 1995, Wiley, New York, NY

ISBN-13: 9780471055488

5th edition

Hardcover

Sales Management: Concepts and Cases 1995, John Wiley and Sons (WIE), New York

ISBN-13: 9780471111504

International 2 Revised edition

Paperback

Sales Management: Concepts and Cases 1992, Wiley, New York, NY

ISBN-13: 9780471532491

4th edition

Hardcover

Sales Management: Concepts and Cases 1985, John Wiley & Sons

ISBN-13: 9780471878728

2nd edition

Unknown binding