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Rhetorical and Critical Approaches to Public Relations II

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Rhetorical and Critical Approaches to Public Relations II - Heath, Robert L, Dr. (Editor), and Toth, Elizabeth L, Dean (Editor), and Waymer, Damion (Editor)
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This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.

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Rhetorical and Critical Approaches to Public Relations II 2009, Routledge, Oxford

ISBN-13: 9780805864243

Trade paperback

Rhetorical and Critical Approaches to Public Relations II 2009, Routledge, Oxford

ISBN-13: 9780805864236

2nd edition

Hardcover