A guide for communications professionals which combines the art and science of marketing, public relations and communications. It covers tips, topics and techniques such as: crisis management; marketing public relations; client-agency relationships; environmental public relations; high-tech PR; and more.
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A guide for communications professionals which combines the art and science of marketing, public relations and communications. It covers tips, topics and techniques such as: crisis management; marketing public relations; client-agency relationships; environmental public relations; high-tech PR; and more.
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Pub Date: Reverse
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Edition: 1997, McGraw-Hill
Hardcover,
Very Good
Details: ISBN:
0786311312
ISBN-13:
9780786311316
Pages:
574
Publisher:
McGraw-Hill
Published:
1997
Language:
English
Alibris ID:
18108202713
Shipping Options: Standard Shipping: $4.57
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Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1997, McGraw-Hill
Hardcover,
Very Good
Details: ISBN:
0786311312
ISBN-13:
9780786311316
Pages:
574
Publisher:
McGraw-Hill
Published:
1997
Language:
English
Alibris ID:
18136312218
Shipping Options: Standard Shipping: $4.57
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Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1997, McGraw-Hill
Hardcover,
Good
Details: ISBN:
0786311312
ISBN-13:
9780786311316
Pages:
574
Publisher:
McGraw-Hill
Published:
1997
Language:
English
Alibris ID:
18101537818
Shipping Options: Standard Shipping: $4.57
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1997, McGraw-Hill
Hardcover,
Good
Details: ISBN:
0786311312
ISBN-13:
9780786311316
Pages:
574
Publisher:
McGraw-Hill
Published:
1997
Language:
English
Alibris ID:
18110796187
Shipping Options: Standard Shipping: $4.57
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1997, McGraw-Hill
Hardcover,
Fair
Details: ISBN:
0786311312
ISBN-13:
9780786311316
Pages:
574
Publisher:
McGraw-Hill
Published:
1997
Language:
English
Alibris ID:
18100993354
Shipping Options: Standard Shipping: $4.57
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Seller's Description: Fair. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1997, McGraw-Hill
Hardcover,
Good
Details: ISBN:
0786311312
ISBN-13:
9780786311316
Pages:
574
Publisher:
McGraw-Hill
Published:
1997
Language:
English
Alibris ID:
18075607103
Shipping Options: Standard Shipping: $4.57
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Seller's Description: This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
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Edition: 1997, McGraw-Hill
Hardcover,
Very Good
Details: ISBN:
0786311312
ISBN-13:
9780786311316
Pages:
574
Publisher:
McGraw-Hill
Published:
1997
Language:
English
Alibris ID:
16227223652
Shipping Options: Standard Shipping: $4.57
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Seller's Description: Very Good. Very Good condition. Good dust jacket.
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Details: ISBN:
0786311312
ISBN-13:
9780786311316
Pages:
574
Edition:
1st Edition
Publisher:
McGraw-Hill
Published:
1997
Language:
English
Alibris ID:
17733584689
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Seller's Description: Fine in Near Fine jacket. Hardback in fine condition with a near fine dust jacket.
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Edition: 1997, McGraw-Hill
Hardcover,
New
Details: ISBN:
0786311312
ISBN-13:
9780786311316
Pages:
574
Publisher:
McGraw-Hill
Published:
05/1997
Language:
English
Alibris ID:
16597191253
Shipping Options: Standard Shipping: $4.57
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Seller's Description: New. In shrink wrap.
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