Zyman--the chief marketing officer at Coca-Cola during the disastrous launch of New Coke--explains the tools managers need to revitalize their marketing strategies and recapture the essence of existing brands, products, and core competencies in order to improve their growth rates.
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Zyman--the chief marketing officer at Coca-Cola during the disastrous launch of New Coke--explains the tools managers need to revitalize their marketing strategies and recapture the essence of existing brands, products, and core competencies in order to improve their growth rates.
Read Less
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