Zyman--the chief marketing officer at Coca-Cola during the disastrous launch of New Coke--explains the tools managers need to revitalize their marketing strategies and recapture the essence of existing brands, products, and core competencies in order to improve their growth rates.
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Zyman--the chief marketing officer at Coca-Cola during the disastrous launch of New Coke--explains the tools managers need to revitalize their marketing strategies and recapture the essence of existing brands, products, and core competencies in order to improve their growth rates.
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Edition: 2004, Portfolio
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Details: ISBN:
1591840546
ISBN-13:
9781591840541
Pages:
240
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Portfolio
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10/2004
Language:
English
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17468729657
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Edition: 2004, Portfolio
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Details: ISBN:
1591840546
ISBN-13:
9781591840541
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240
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Portfolio
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2004
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English
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Edition: 2004, Portfolio
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Details: ISBN:
1591840546
ISBN-13:
9781591840541
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240
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2004
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Edition: 2004, Portfolio
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Details: ISBN:
1591840546
ISBN-13:
9781591840541
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240
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Portfolio
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2004
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English
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Edition: 2004, Portfolio
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Details: ISBN:
1591840546
ISBN-13:
9781591840541
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240
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2004
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English
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17889349877
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Edition: 2004, Portfolio
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1591840546
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9781591840541
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2004
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Edition: 2004, Portfolio
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1591840546
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9781591840541
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240
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2004
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Edition: 2004, Portfolio
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1591840546
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9781591840541
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2004
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English
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Edition: 2004, Portfolio
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1591840546
ISBN-13:
9781591840541
Pages:
240
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Portfolio
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10/2004
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English
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Seller's Description: New. Size: 100x14x149; New. In shrink wrap. Looks like an interesting title!
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