In this follow-up to his bestselling book "The End of Marketing As We Know It, " Zyman, Coca-Cola's former chief marketing officer, argues that the business of advertising is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and neglects to sell the product.
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In this follow-up to his bestselling book "The End of Marketing As We Know It, " Zyman, Coca-Cola's former chief marketing officer, argues that the business of advertising is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and neglects to sell the product.
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Add this copy of The End of Advertising as We Know It to cart. $4.99, very good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2002 by John Wiley & Sons.
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Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Add this copy of The End of Advertising as We Know It to cart. $9.76, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by John Wiley & Sons.
Add this copy of The End of Advertising as We Know It to cart. $9.76, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2003 by John Wiley & Sons.
Add this copy of The End of Advertising as We Know It to cart. $9.76, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2003 by John Wiley & Sons.
Add this copy of The End of Advertising as We Know It to cart. $9.76, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2003 by John Wiley & Sons.
Add this copy of The End of Advertising as We Know It to cart. $9.76, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2003 by John Wiley & Sons.
Add this copy of The End of Advertising as We Know It to cart. $9.76, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2003 by John Wiley & Sons.
Add this copy of The End of Advertising as We Know It to cart. $9.76, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2003 by John Wiley & Sons.
Add this copy of End of Advertising as We Know It to cart. $9.78, good condition, Sold by Goodwill of Colorado rated 5.0 out of 5 stars, ships from COLORADO SPRINGS, CO, UNITED STATES, published 2003 by John Wiley & Sons.
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This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!
Add this copy of The End of Advertising as We Know It to cart. $10.97, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by John Wiley & Sons.
