In diesem bahnbrechenden Buch stellen Spitzenf???hrungskr???fte der renommierten Zyman Marekting Group eine neue, revolution???re Methode f???r Marketing Manager vor: Enterprise Marketing Management oder kurz EMM. EMM verbindet das Marketing systematisch mit allen wesentlichen Funktionen innerhalb einer Organisation und richtet das Unternehmen neu aus, um Absatzbem???hungen und Customer Service in den Mittelpunkt des Unternehmens zu stellen. "Enterprise Marketing Management" behandelt alle wichtigen Themen, wie z.B. ...
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In diesem bahnbrechenden Buch stellen Spitzenf???hrungskr???fte der renommierten Zyman Marekting Group eine neue, revolution???re Methode f???r Marketing Manager vor: Enterprise Marketing Management oder kurz EMM. EMM verbindet das Marketing systematisch mit allen wesentlichen Funktionen innerhalb einer Organisation und richtet das Unternehmen neu aus, um Absatzbem???hungen und Customer Service in den Mittelpunkt des Unternehmens zu stellen. "Enterprise Marketing Management" behandelt alle wichtigen Themen, wie z.B. Markenarchitektur, Investitionsanalyse und F???rderung der Kreativit???t. Dieses Buch bietet eine bew???hrte Strategie, die auf wissenschaftlichen Erkenntnissen basiert und bereits von vielen Zyman-Klienten ???bernommen wurde, die ihre Unternehmen ver???ndern und bessere Ergebnisse im Grundgesch???ft erzielen wollten. Mit einer Einf???hrung von Marketing-Guru und Firmengr???nder Sergio Zyman.
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