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Seller's Description:
Fair. Highlighting/underlining. Ex-library. xiii, 387 p. : ill.; 25 cm. Includes Illustrations. LCCN 83082969 Type of material Book Main title Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. Edition 4th ed. Published/Created Homewood, Ill. : R.D. Irwin, 1984. Description xiii, 387 p. : ill.; 25 cm. ISBN 0256031312 (pbk. ) LC classification HF5415. R334 1984 Related titles Readings in basic marketing. Basic marketing. Related names McCarthy, E. Jerome (Edmund Jerome) Grashof, John F. Brogowicz, Andrew A. McCarthy, E. Jerome (Edmund Jerome). Basic marketing. LC Subjects Marketing. Marketing--Case studies. Notes Rev. ed. of: Readings in basic marketing. 3rd ed. 1981. "To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p. Includes bibliographies. Series The Irwin series in marketing Dewey class no. 658.8
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Seller's Description:
Irwin, 1984. 4th, Good., Paperback, Large octavo, 387. Text clean. Ex-library. Edges rubbed. Fourth edition. 387 pages. The Irwin Series in Marketing. Packed and shipped with care.