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Race for the World: Countdown to Build a Great Global Firm - Bryan, Lowell (Introduction by), and Rall, Wilhelm (Preface by), and Oppenheim, Jeremy (Preface by)
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Contending that the rewards of building a great global firm at this moment in time are extraordinary, the authors explain how firms both large and small can drive their transition from national to global markets by pursuing and capturing entire portfolios of global opportunities.

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Race for the World: Countdown to Build a Great Global Firm 1999, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875848464

Hardcover