Competing in today's business world means not only offering goods and services, but meeting consumers' demands for a rich, memorable experience, the authors contend. Mixing theatrical methodology with business acumen, the authors suggest that the best consumer experiences are based on compelling and well-orchestrated themes, such as the Hard Rock Cafe's props and Starbucks' living room coffee stores.
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Competing in today's business world means not only offering goods and services, but meeting consumers' demands for a rich, memorable experience, the authors contend. Mixing theatrical methodology with business acumen, the authors suggest that the best consumer experiences are based on compelling and well-orchestrated themes, such as the Hard Rock Cafe's props and Starbucks' living room coffee stores.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780875848198.
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Seller's Description:
Very good in good dust jacket. Sewn binding. Cloth over boards. With dust jacket. 254 p. Contains: Illustrations. Audience: General/trade. FOLLOWING SPECIAL DESCRIPTION CAREFULLY: This sale is for one Hard Cover Book and CDs is (not included). This book contains no marking, Highlight, Answers for most Questions, Notes, Names, Marker s Marks, and/or Under-lining. No severe water damaged. Back, Front Tips Cover and binding are (good condition); Jacket Cover (Good). no wrinkled, creased, or ripped pages. If you ve received the item and you are not at most 65% satisfied with this item, return the item.
