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Mass Customization: The New Frontier in Business Competition

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Mass Customization: The New Frontier in Business Competition - Pine, B Joseph, II (Preface by), and Davis, Stan (Foreword by)
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With new ways of managing and new technology, readers can learn the techniques of how to embrace mass customization in products and services at competitive prices, or better. This insightful book shows how it is done.

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Mass Customization: The New Frontier in Business Competition 1999, Harvard Business Review Press

ISBN-13: 9780875849461

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