Competing in today's business world means not only offering goods and services, but meeting consumers' demands for a rich, memorable experience, the authors contend. Mixing theatrical methodology with business acumen, the authors suggest that the best consumer experiences are based on compelling and well-orchestrated themes, such as the Hard Rock Cafe's props and Starbucks' living room coffee stores.
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Competing in today's business world means not only offering goods and services, but meeting consumers' demands for a rich, memorable experience, the authors contend. Mixing theatrical methodology with business acumen, the authors suggest that the best consumer experiences are based on compelling and well-orchestrated themes, such as the Hard Rock Cafe's props and Starbucks' living room coffee stores.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780875848198.
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Seller's Description:
New in Near Fine jacket. Book This book is in New condition and appears to have not had use. The dust jacket is in near fine condition with bumps and scuffs.
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Seller's Description:
Very good in good dust jacket. Sewn binding. Cloth over boards. With dust jacket. 254 p. Contains: Illustrations. Audience: General/trade. FOLLOWING SPECIAL DESCRIPTION CAREFULLY: This sale is for one Hard Cover Book and CDs is (not included). This book contains no marking, Highlight, Answers for most Questions, Notes, Names, Marker s Marks, and/or Under-lining. No severe water damaged. Back, Front Tips Cover and binding are (good condition); Jacket Cover (Good). no wrinkled, creased, or ripped pages. If you ve received the item and you are not at most 65% satisfied with this item, return the item.
