Grounded in contemporary scholarship, "Persuasion: Social Influence, and Compliance Gaining" not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social ...
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Grounded in contemporary scholarship, "Persuasion: Social Influence, and Compliance Gaining" not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.
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Add this copy of Persuasion, Social Influence, and Compliance Gaining to cart. $16.99, very good condition, Sold by Woodrow's Books rated 5.0 out of 5 stars, ships from Canton, NY, UNITED STATES, published 2003 by Allyn & Bacon.
Add this copy of Persuasion, Social Influence, and Compliance Gaining to cart. $105.07, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Pearson.
