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Organizational Crisis Communication: A Multivocal Approach

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Organizational Crisis Communication: A Multivocal Approach - Frandsen, Finn, and Johansen, Winni
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When a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the communication produced by the ...

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Organizational Crisis Communication: A Multivocal Approach 2016, SAGE Publications Ltd, London

ISBN-13: 9781446297063

Paperback

Organizational Crisis Communication: A Multivocal Approach 2016, SAGE Publications Ltd, London

ISBN-13: 9781446297056

Hardcover