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Big Ideas in Public Relations Research and Practice - Frandsen, Finn (Editor), and Johansen, Winni (Editor), and Tench, Ralph (Editor)
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Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people, organizations and countries. In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public relations within an organizational setting. In thinking about the 'bigger picture', the collection expands public relations ...

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Big Ideas in Public Relations Research and Practice 2019, Emerald Publishing Limited, Bingley

ISBN-13: 9781838675080

Hardcover