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McCormack on Selling - McCormack, Mark H.
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The author of this book, Mark McCormack, is an entrepreneur and a pioneer of the sports marketing industry. In this title he takes the reader step-by-step through the basic components of a sale. He describes how to identify a customer, reach the customer and persuade the customer to buy. The book deals with the obstacles to selling - fear, ignorance and sloth - and shows why everyone was "born to sell". It shows how to assess where one is in the sales process, and warns of the seven sins of salemanship. It concludes with a ...

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McCormack on Selling 1996, Arrow Books Ltd, London

ISBN-13: 9780099536512

New edition

Mass-market paperback

McCormack on Selling 1995, Random House Business Books, London

ISBN-13: 9780712675970

Hardcover