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On Selling - McCormack, Mark H
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The bestselling author of What They Don't Teach You at Harvard Business School now focuses on key disciplines and shares his philosophy on selling. Written in his trademark candid, anedcotal style, On Selling expands upong the three basic tenets of salesmanship--how to identify the customer, how to reach the customer, and how to persaude the customer to buy--and guide readers through the steps which every salesperson must master.

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On Selling 1998, Dove Books

ISBN-13: 9780787114244

Trade paperback

On Selling 1996, Dove Books, [West Hollywood]

ISBN-13: 9780787109042

Hardcover

On Selling 1996, Dove Books

ISBN-13: 9780787107024

Audiobook cassette