The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.
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The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.
Read Less
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Seller's Description:
Used; Very Good. Used; Very Good. Flat Signed by the AuthorFrom "The New York Times" Bestselling Author of "The Millionaire Next Door, " the Classic Guide on How to Market to the Rich. Myths and Realities about the AffluentUnderstanding What the Affulent WantFinding "Overlooked" MillionairesPositioning Yourself as an Expert. 1988. HARDCOVER.
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Seller's Description:
Very Good in Very Good jacket. Signed by Author Name written on fep. Scuffed dj. Get the true demographics, psychographics, buying and patronage habits of the wealthy from Marketing to the Affluent. Includes in-depth interviews with some of the nation's top sales and marketing professionals who have successfully identified affluent prospects.
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Seller's Description:
Near Fine in Near Fine jacket. Book. Signed by Author(s) Describes the demographics, psychology, and buying habits of America's wealthy, tells how to locate the market, and suggests useful sales approaches. First edition, first printing, signed by the author. Signed by Author on the front end paper.