This book takes an application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support. Students are given the tools and skills necessary to solve business problems and exploit business opportunities. There are three significant ways in which this book differs from any other in the market: First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin ...
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This book takes an application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support. Students are given the tools and skills necessary to solve business problems and exploit business opportunities. There are three significant ways in which this book differs from any other in the market: First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it deals thoroughly with the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research.
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Seller's Description:
Fair Condition. Some highlighting/writing, Hardcover has hard scuffing. Binding is tight with nice edges and corners. Pages are nice. No CD. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0072467576. ISBN/EAN: 9780072467574. Pictures of this item not already displayed here available upon request. Inventory No: 1561021909.
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Seller's Description:
Good Condition. Some highlighting/writing, Hardcover has mild scuffing. Binding was repaired. Has nice edges and corners. Pages are nice. No CD. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0072467576. ISBN/EAN: 9780072467574. Pictures of this item not already displayed here available upon request. Inventory No: 1561021910.
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Seller's Description:
Very Good. Book Quarto, hardcover, near fine in blue and purple boards. Text clean and unmarked. 720 pages. How important are student projects to today's market research courses? VERY! If your goal is to learn methods for colleting and ananlyzing data about customers, products, and markets. Book has custom website giving you tools and skills to solve business problems and create business opportuties.
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Seller's Description:
Very Good Condition. Includes CD ROM. Some light handwriting. Light shelf and corner wear. Some scuffing on front cover, but not enough to damage book. Some minor marking. Looks Nice. 720 pages. Quantity Available: 1. Shipped Weight: 2-3 kilos. Category: Education; ISBN: 0072467576. ISBN/EAN: 9780072467574. Pictures of this item not already displayed here available upon request. Inventory No: 1561004340.
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Seller's Description:
Very Good Condition. Some highlighting/writing, Cover has mild shelf wear with a very small bump to corner. No CD. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. ISBN: 0072467576. ISBN/EAN: 9780072467574. Pictures of this item not already displayed here available upon request. Inventory No: 1561021908.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. Text clean, Cover has mild shelf wear. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0072467576. ISBN/EAN: 9780072467574. Pictures of this item not already displayed here available upon request. Inventory No: 1560731463.
