This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a marketing research project, from the intial formation of the research questions to the final presentation of the project.
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This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a marketing research project, from the intial formation of the research questions to the final presentation of the project.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1550grams, ISBN: 9780071158626.
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New. New Inside and Outside. Includes a sealed floppy disk. Clean and crisp! No markings! You will be pleased. Excellent book! ( z1s130A ) Some very minor shelf wear on cover. ** Fast Shipping! **
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Seller's Description:
New. New Inside and Outside. Includes a sealed floppy disk. Clean and crisp! No markings! You will be pleased. Excellent book! ( z1s130A ) Some very minor shelf wear on cover. ** Fast Shipping! **
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
