This book communicates precisely what today's outstanding marketers do--CONNECT...through technology, through relationships, and with diversity--globally and ethically. It provides a contemporary, exciting treatment of marketing that integrates the authors' years of teaching, research, and consulting experience with a bias for action and application to real world issues and forces. Marketing: Connecting with Customers. Customer Satisfaction and Loyalty: Building Value with Quality. The Global Marketing Environment and E ...
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This book communicates precisely what today's outstanding marketers do--CONNECT...through technology, through relationships, and with diversity--globally and ethically. It provides a contemporary, exciting treatment of marketing that integrates the authors' years of teaching, research, and consulting experience with a bias for action and application to real world issues and forces. Marketing: Connecting with Customers. Customer Satisfaction and Loyalty: Building Value with Quality. The Global Marketing Environment and E-Commerce. The Strategic Marketing Planning Process: Domestic and Global. Marketing Information and Research. Market Segmentation, Targeting, and Positioning. Connecting with Customers: Understanding Consumer Behavior. Business-To-Business Marketing. Product Decisions and Strategies. Product Planning, Development, and Management. Services and Nonprofit Marketing. Marketing Channels, Wholesaling, and Physical Distribution. Retailing and Direct Marketing. Integrated Marketing Communications. Mass Communications: Advertising, Sales Promotion, and Public Relations. Personal Selling and Sales Force Management. Pricing Approaches. Pricing Strategy. For marketing professionals.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1200grams, ISBN: 9780023502514.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1200grams, ISBN: 9780023502514.
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Seller's Description:
Fair. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1250grams, ISBN: 9780130334947.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1400grams, ISBN: 9780130334947.
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Seller's Description:
Very Good Condition. Appears to have clean text. Has minor shelf and corner wear. Has minor corner curl and creasing to covers. Binding is in very good condition. Quantity Available: 1. ISBN: 0130334944. ISBN/EAN: 9780130334947. Pictures of this item not already displayed here available upon request. Inventory No: 1560787468.