For corporate America, children--and their parents' money--are one of the most targeted groups in our consumer society. There are TV shows, movies, video games, toys, books, and restaurants that are specifically directed at children--all of which has produced a "kinderculture" run by marketing and advertising executives. Through a series of entertaining and insightful essays, (IT)Kinderculture: The Corporate Construction of Childhood (/IT) explores some of the icons that shape the values and consciousness of children, from ...
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For corporate America, children--and their parents' money--are one of the most targeted groups in our consumer society. There are TV shows, movies, video games, toys, books, and restaurants that are specifically directed at children--all of which has produced a "kinderculture" run by marketing and advertising executives. Through a series of entertaining and insightful essays, (IT)Kinderculture: The Corporate Construction of Childhood (/IT) explores some of the icons that shape the values and consciousness of children, from Beavis and Butt-Head to Barney, from Disney movies to Nintendo. Contributors drawn from the fields of education, sociology, and popular culture analyze the profound effects and the pervasive influence of these corporate productions in a style parents, educators, and general readers will welcome. Arguing that the experience of childhood has been, with or without our consent, reshaped into something that is prefabricated, Shirley Steinberg and Joe Kincheloe bring home to readers the impact our "marketing blitz" culture has on our children--and on our beliefs about childhood.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780813391540.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 9780813391540.
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Seller's Description:
Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.