This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.
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This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.
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Seller's Description:
Good Condition. The text has highlighting and some marking, the cover has minor wear with a Used stamp on the lower outer page edges. Includes CD Quantity Available: 1. ISBN: 0072564946. ISBN/EAN: 9780072564945. Pictures of this item not already displayed here available upon request. Inventory No: 1560775350.
