World-renowned marketing guru Al Ries, author of The 22 Immutable Laws of Marketing, shows with hard examples from some of the world's top companies (Kodak, BMW, Coca-Cola, Microsoft) how success comes from focusing on what a company does best and shedding extraneous new products. A vital book for all managers. IBM
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World-renowned marketing guru Al Ries, author of The 22 Immutable Laws of Marketing, shows with hard examples from some of the world's top companies (Kodak, BMW, Coca-Cola, Microsoft) how success comes from focusing on what a company does best and shedding extraneous new products. A vital book for all managers. IBM
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Edition: 2005, Harperbusiness Essentials
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Available Copies: 5
Details: ISBN:
0060799900
ISBN-13:
9780060799908
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Harperbusiness Essentials
Published:
9/27/2005
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English
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18060219800
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Seller's Description: New in New jacket. Focus: The Future of Your Company Depends on It (Paperback or Softback)
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Edition: 2005, Harper Business
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Available Copies: 2
Details: ISBN:
0060799900
ISBN-13:
9780060799908
Publisher:
Harper Business
Published:
2005
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English
Alibris ID:
17904181920
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Edition: 1997, HarperBusiness
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Details: ISBN:
0887308635
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9780887308635
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320
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HarperBusiness
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1997
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Edition: 1996, HarperCollins Publishers
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0887307647
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9780887307645
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HarperCollins Publishers
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02/1996
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16687552879
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Seller's Description: New. Size: 108x20x156; New. In shrink wrap. Looks like an interesting title!
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Edition: 1997, HarperBusiness
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0887308635
ISBN-13:
9780887308635
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320
Publisher:
HarperBusiness
Published:
06/1997
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English
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17822138186
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Edition: 1996, HarperCollins Publishers
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0887307647
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9780887307645
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HarperCollins Publishers
Published:
1996
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English
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17289237538
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