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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context - Correia, Antónia (Editor), and Fyall, Alan (Editor), and Kozak, Metin (Editor)
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Culture is the entangling web of symbols, sounds, rituals, rites and practices by which we become persons and by which we can grow. Culture is often the reason for travel, and both bargain and barrier in its consumption. Underpinned by globalization, tourism is both enabling and threatening culture and its practices, as business commodifies authentic differences. This book includes contributions that analyze and critique initiations to culture, and reports on the facilitation, celebration and sharing of culture through ...

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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context 2019, Goodfellow Publishers Limited, Oxford

ISBN-13: 9781911396987

Paperback

Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context 2019, Goodfellow Publishers Limited, Oxford

ISBN-13: 9781911396970

Hardcover