The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use tarot cards, fortune tellers or a crystal balljust an international panel of business scholars who draw on their extensive experience to help ...
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The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use tarot cards, fortune tellers or a crystal balljust an international panel of business scholars who draw on their extensive experience to help you develop effective management and marketing plans for the years to come.
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Seller's Description:
Very Good. 2004. 1st Edition. Hardcover. Num Pages: 212 pages, index. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 230 x 154 x 20. Weight in Grams: 498. "Includes bibliographical references and index. Commissioning organisation: Roger Myrick. x, 141 p. 23 cm. Hardback. A fine clean copy." Keywords: "Business, Finance & Law-Management-Distribution, Gay & Lesbian-Political & Social Issues, Health, Fa". Not a first edition copy.....We ship daily from our Bookshop.
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Seller's Description:
Fine. 8vo, hardcover. No dj, as published. As new condition. Contents bright, crisp & clean, unread; covers glossy. xxiv, 184 p. Co-published simultaneously as Journal of Euromarketing, Volume 12, Nos. 3/4, 2003.
