New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you innovate and keep your company on the leading edge, no matter what type of industry you're in!
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New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you innovate and keep your company on the leading edge, no matter what type of industry you're in!
Read Less
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Seller's Description:
Good. Shelf and handling wear to cover and binding, with general signs of previous use. Wear and bumping to corners is consistent with age and use. Scrape to cover laminant on both front and back cover. Binding is tight and secure. All pages are intact and free of all marks or highlights. Dust jacket wrapped in new Mylar. Book is poly bagged for further preservation. Secure packaging for safe delivery.
