Get the strategic insights and tools you need to make your next advertising or marketing communications program more productive and profitable. Eight concise chapters, updated to include the newest approaches, show you how to: -- Understand your customer better -- Integrate promotion and communications strategies into an effective marketing plan -- Develop on-target creative approaches and executions -- Evaluate strategies and programs for the entire range of media
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Get the strategic insights and tools you need to make your next advertising or marketing communications program more productive and profitable. Eight concise chapters, updated to include the newest approaches, show you how to: -- Understand your customer better -- Integrate promotion and communications strategies into an effective marketing plan -- Develop on-target creative approaches and executions -- Evaluate strategies and programs for the entire range of media
Read Less
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Edition:
1988, NTC Business Books
Trade paperback,
Good
Details:
ISBN:
0844230448
ISBN-13:
9780844230443
Pages:
98
Edition:
Second
Publisher:
NTC Business Books
Published:
1988
Language:
English
Alibris ID:
16803912612
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Good. [ No Hassle 30 Day Returns ] [ Edition: Second ] Publisher: Natl Textbook Co Trade Pub Date: 3/1/1988 Binding: Paperback Pages: 144.
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Edition:
1996, McGraw-Hill/Contemporary
Hardcover,
Good
Details:
ISBN:
084423527X
ISBN-13:
9780844235271
Pages:
155
Edition:
3rd edition
Publisher:
McGraw-Hill/Contemporary
Published:
1996
Language:
English
Alibris ID:
18062566830
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Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition:
1996, McGraw-Hill Companies
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ISBN:
0844235245
ISBN-13:
9780844235240
Pages:
155
Edition:
3rd edition
Publisher:
McGraw-Hill Companies
Published:
1996
Language:
English
Alibris ID:
18045366426
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Fair. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Edition:
1996, McGraw-Hill Companies
Hardcover,
Good
Details:
ISBN:
0844235245
ISBN-13:
9780844235240
Pages:
155
Edition:
3rd edition
Publisher:
McGraw-Hill Companies
Published:
1996
Language:
English
Alibris ID:
17825782331
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Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
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Edition:
1996, McGraw-Hill/Contemporary
Hardcover,
Good
Details:
ISBN:
084423527X
ISBN-13:
9780844235271
Pages:
155
Edition:
3rd edition
Publisher:
McGraw-Hill/Contemporary
Published:
1996
Language:
English
Alibris ID:
17324984379
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Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Edition:
1988, NTC Business Books
Trade paperback,
Good
Details:
ISBN:
0844230448
ISBN-13:
9780844230443
Pages:
98
Edition:
2nd edition
Publisher:
NTC Business Books
Published:
1988
Language:
English
Alibris ID:
18011320799
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Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Edition:
1996, McGraw-Hill Companies
Paperback,
Good
Details:
ISBN:
0844235245
ISBN-13:
9780844235240
Pages:
155
Edition:
3rd edition
Publisher:
McGraw-Hill Companies
Published:
1996
Language:
English
Alibris ID:
17885120272
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Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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1996,
McGraw-Hill Companies, Lincolnwood, IL
ISBN-13: 9780844235240
3rd edition
Hardcover
1996,
McGraw-Hill/Contemporary, Lincolnwood, IL
ISBN-13: 9780844235271
3rd edition
Hardcover
1988,
NTC Business Books, Lincolnwood, IL
ISBN-13: 9780844230443
2nd edition
Trade paperback
All Editions of Essentials of advertising strategy