This short text reflects the mainstream coverage found in McCarthy and Perreault's text "Basic Marketing". It is a leaner text with coverage written specifically for faster-paced courses requiring less detail.
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This short text reflects the mainstream coverage found in McCarthy and Perreault's text "Basic Marketing". It is a leaner text with coverage written specifically for faster-paced courses requiring less detail.
Read Less
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Edition:
1991, Irwin Professional Publishing
Hardcover,
New
Available Copies: 2
Details:
ISBN:
0256093237
ISBN-13:
9780256093230
Pages:
526
Edition:
5th edition
Publisher:
Irwin Professional Publishing
Published:
1991
Language:
English
Alibris ID:
17945100580
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Standard Shipping: $4.77
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Seller's Description:
Brand New. New Book Original US edition, We Ship to PO BOX Address also.
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Edition:
1991, Irwin Professional Publishing
Hardcover,
New
Details:
ISBN:
0256093237
ISBN-13:
9780256093230
Pages:
526
Edition:
5th edition
Publisher:
Irwin Professional Publishing
Published:
1991
Language:
English
Alibris ID:
18014233373
Shipping Options:
Standard Shipping: $4.77
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New, US edition. Satisfaction guaranteed! !
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1991,
Irwin Professional Publishing
ISBN-13: 9780256093230
5th edition
Unknown binding
1988,
Irwin Professional Publishing, Homewood
ISBN-13: 9780256060096
4th edition
Hardcover
1985,
Irwin (Richard D.) Inc.,U.S.
ISBN-13: 9780256033007
3rd Revised edition
Hardcover
1982,
R.D. Irwin, Homewood, Ill.
ISBN-13: 9780256026481
Rev
Softcover
1979,
Richard D. Irwin
ISBN-13: 9780256021424
Unknown binding