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Dalrymple's Sales Management: Concepts and Cases

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Dalrymple's Sales Management: Concepts and Cases - Cron, William L., and DeCarlo, Thomas E.
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Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide ...

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Dalrymple's Sales Management: Concepts and Cases 2015, John Wiley & Sons Inc, New York

ISBN-13: 9780470169650

10th edition

Hardcover