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Customer Visits: Building a Better Market Focus: Building a Better Market Focus

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Customer Visits: Building a Better Market Focus: Building a Better Market Focus - McQuarrie, Edward F, Professor
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Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.

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Customer Visits: Building a Better Market Focus: Building a Better Market Focus 2008, Routledge, Oxford

ISBN-13: 9780765622259

3rd edition

Trade paperback

Customer Visits: Building a Better Market Focus: Building a Better Market Focus 2008, Routledge, Oxford

ISBN-13: 9780765622242

3rd edition

Hardcover