Focusing on customer service, this text aims to teach trends in business towards a service culture. It covers: creating service excellence; encouraging loyalty; how to deal with difficult customers; and how to recover and retain customers. Case studies and case questions are based on realistic business situations.
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Focusing on customer service, this text aims to teach trends in business towards a service culture. It covers: creating service excellence; encouraging loyalty; how to deal with difficult customers; and how to recover and retain customers. Case studies and case questions are based on realistic business situations.
Read Less
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Good. Former owner's name on the inside cover page. A NICE edition, USEFUL! Light scuff to the paperback cover and the page edge, this book is in PRESENTABLE condition.
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