Every year companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm, but ultimately fizzle in the marketplace. Based on the revolutionary model derived from Moore's extensive experience in high-tech markets, Crossing the Chasm is the definitive book on a vital but capricious market.
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Every year companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm, but ultimately fizzle in the marketplace. Based on the revolutionary model derived from Moore's extensive experience in high-tech markets, Crossing the Chasm is the definitive book on a vital but capricious market.
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ISBN-13:
9780887307171
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1995
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2006,
HarperBusiness, New York, NY
ISBN-13: 9780060517120
Revised edition
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1995,
HarperCollins Publishers
ISBN-13: 9780887307171
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All Editions of Crossing the chasm
Books by Geoffrey A Moore