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Escape Velocity: Free Your Company's Future from the Pull of the Past

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Escape Velocity: Free Your Company's Future from the Pull of the Past - Moore, Geoffrey A
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Readthis book to learn how to create a company as powerful as Apple. Guy Kawasaki, former chief evangelist of Apple InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between ...

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Escape Velocity: Free Your Company's Future from the Pull of the Past 2011, Harper Business, New York, NY

ISBN-13: 9780062040893

Hardcover