This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
Read More
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
Read Less
Add this copy of Creating Value with Data Analytics in Marketing: to cart. $67.23, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2021 by Routledge.
Add this copy of Creating Value with Data Analytics in Marketing: to cart. $196.88, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2021 by Routledge.
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Seller's Description:
New. Sewn binding. Cloth over boards. 314 p. Contains: Unspecified, Illustrations, color, Line drawings, color, Tables, color. Mastering Business Analytics.
