Contemporary Advertising, 13/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing ...
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Contemporary Advertising, 13/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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Seller's Description:
New in very good dust jacket. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. ISBN of International Edition is different than US Edition. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. ISBN of International Edition is different than US Edition.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. This is a PAPERBACK teacher edition. Same content, often with bonus material. May contain highlighting, handwriting or underlining through out the book. Book may show some wear. Used books may not contain supplements such as access codes, CDs, etc. Every item ships the same or next business day with tracking number emailed to you.