Basic Marketing 18/e builds on the foundation pillars of previous editions the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.
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Basic Marketing 18/e builds on the foundation pillars of previous editions the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.
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Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $10.33, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2010 by Irwin/McGraw-Hill.
Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $10.33, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2010 by Irwin/McGraw-Hill.
Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $10.48, good condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2010 by McGraw-Hill/Irwin.
Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $12.37, fair condition, Sold by Goodwill BookWorks rated 4.0 out of 5 stars, ships from Austin, TX, UNITED STATES, published 2010 by Irwin/McGraw-Hill.
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Fair. Get fast and secure shipping knowing your purchase helps empower our community to transform their lives through work. Cover is visibly worn, may have torn or missing parts. Possible tape.
Add this copy of Basic Marketing to cart. $20.60, fair condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2010 by Irwin/McGraw-Hill.
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Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $25.99, good condition, Sold by Georgia Book Company rated 5.0 out of 5 stars, ships from Chickamauga, GA, UNITED STATES, published 2010 by McGraw-Hill/Irwin.
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Good. MULTIPLE COPIES 18TH EDITION WHITE COVER GOOD USED CONDITION-COVER AND CORNERS ARE WORN, SOME CARDBOARD SHOWING, MAY HAVE SOME WRITING-VERY USABLE USED BOOK-EXPERIENCE AMAZING CUSTOMER SERVICE-WE SHIP DAILY.
Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $28.99, very good condition, Sold by Georgia Book Company rated 5.0 out of 5 stars, ships from Chickamauga, GA, UNITED STATES, published 2010 by McGraw-Hill/Irwin.
Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $39.73, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2010 by McGraw-Hill/Irwin.
Add this copy of Basic Marketing: a Marketing Strategy Planning Approach to cart. $40.76, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by McGraw-Hill/Irwin.
