Basic Marketing 18/e builds on the foundation pillars of previous editions the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.
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Basic Marketing 18/e builds on the foundation pillars of previous editions the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.
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Edition: 2010, Irwin/McGraw-Hill
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Details: ISBN:
0073529958
ISBN-13:
9780073529950
Pages:
746
Edition:
18th edition
Publisher:
Irwin/McGraw-Hill
Published:
2010
Language:
English
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18066048992
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Details: ISBN:
0073529958
ISBN-13:
9780073529950
Pages:
746
Edition:
18th edition
Publisher:
Irwin/McGraw-Hill
Published:
2010
Language:
English
Alibris ID:
18137470225
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Edition: 2010, Irwin/McGraw-Hill
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Good
Details: ISBN:
0073529958
ISBN-13:
9780073529950
Pages:
746
Edition:
18th edition
Publisher:
Irwin/McGraw-Hill
Published:
2010
Language:
English
Alibris ID:
18065840491
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Edition: 2010, Irwin/McGraw-Hill
Hardcover,
Good
Details: ISBN:
0073529958
ISBN-13:
9780073529950
Pages:
746
Edition:
18th edition
Publisher:
Irwin/McGraw-Hill
Published:
10/2010
Language:
English
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18117044738
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Details: ISBN:
0073324043
ISBN-13:
9780073324043
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790
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16th edition
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Irwin/McGraw-Hill
Published:
2006
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English
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Edition: 2006, Irwin/McGraw-Hill
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Details: ISBN:
0073324043
ISBN-13:
9780073324043
Pages:
790
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16th edition
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Irwin/McGraw-Hill
Published:
2006
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English
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Edition: 2006, Irwin/McGraw-Hill
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0073324043
ISBN-13:
9780073324043
Pages:
790
Edition:
16th edition
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Irwin/McGraw-Hill
Published:
2006
Language:
English
Alibris ID:
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Edition: 2006, Irwin/McGraw-Hill
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Very Good
Details: ISBN:
0073324043
ISBN-13:
9780073324043
Pages:
790
Edition:
16th edition
Publisher:
Irwin/McGraw-Hill
Published:
2006
Language:
English
Alibris ID:
18093479443
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Edition: 2008, Irwin/McGraw-Hill
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Details: ISBN:
0073381055
ISBN-13:
9780073381053
Pages:
757
Edition:
17th edition
Publisher:
Irwin/McGraw-Hill
Published:
2008
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English
Alibris ID:
18124625985
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Edition: 2008, Irwin/McGraw-Hill
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Very Good
Details: ISBN:
0073381055
ISBN-13:
9780073381053
Pages:
757
Edition:
17th edition
Publisher:
Irwin/McGraw-Hill
Published:
2008
Language:
English
Alibris ID:
18041957955
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ISBN-13: 9780073529950
18th edition
Hardcover
ISBN-13: 9780073381053
17th edition
Hardcover
ISBN-13: 9780073324043
16th edition
Hardcover
ISBN-13: 9780073529806
16th Revised edition
Hardcover
All Editions of Basic Marketing: A Marketing Strategy Planning Approach
Books by William D Perreault, Jr.
