Psychographics is an important and often little understood area of market research. Over the last thirty years interest in personality-based approaches to consumer behaviour - understanding how consumers of particular products can be divided into types or classes - has grown considerably. Better research designs, more appropriate measures and more realistic expectations have led to results that shed new light on consumer choice and are directly applicable in marketing management and research. Based on a comprehensive review ...
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Psychographics is an important and often little understood area of market research. Over the last thirty years interest in personality-based approaches to consumer behaviour - understanding how consumers of particular products can be divided into types or classes - has grown considerably. Better research designs, more appropriate measures and more realistic expectations have led to results that shed new light on consumer choice and are directly applicable in marketing management and research. Based on a comprehensive review of the available literature in psychology and marketing research, this handbook attempts to explain thoroughly the techniques used in psychographics and how they are applied in marketing.
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Add this copy of Consumer Profiles: an Introduction to Psychographics to cart. $4.06, fair condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1992 by Routledge.
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Acceptable. Used-Acceptable. 0415075343 Ships from UK in 48 hours or less (usually same day). Ex-library with wear-may contain significant amounts of highlighting and underlining in pen or pencil. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Consumer Profiles: an Introduction to Psychographics to cart. $13.79, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1992 by Routledge.
Add this copy of Consumer Profiles: an Introduction to Psychographics to cart. $30.78, fair condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1992 by Routledge.
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Seller's Description:
Acceptable. Used-Acceptable. Dust cover damaged. Ships from UK in 48 hours or less (usually same day). Ex-library with wear-may contain significant amounts of highlighting and underlining in pen or pencil. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Consumer Profiles: an Introduction to Psychographics to cart. $66.68, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1992 by Routledge.
Add this copy of Consumer Profiles (Rle Consumer Behaviour): an to cart. $79.99, very good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published by Routledge.
Add this copy of Consumer Profiles (Rle Consumer Behaviour): an to cart. $105.99, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2015 by Routledge.
