Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Read More
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Read Less
Add this copy of Consumer Behavior: Building Market Strategy to cart. $14.22, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2013 by McGraw-Hill.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1550grams, ISBN: 9780071315128.
Add this copy of Consumer Behavior: Building Market Strategy to cart. $16.27, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by McGraw-Hill Higher Education.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Consumer Behavior: Building Market Strategy to cart. $19.54, fair condition, Sold by Helping Hands Global rated 3.0 out of 5 stars, ships from Kansas city, MO, UNITED STATES, published 2012 by McGraw-Hill Higher Education.
Add this copy of Consumer Behavior: Building Market Strategy to cart. $22.88, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2012 by McGraw-Hill Professional.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! ! Expedited shipping 1-3 business days;
Add this copy of Consumer Behavior: Building Market Strategy to cart. $22.88, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2012 by McGraw-Hill Professional.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! ! Expedited shipping 1-3 business days;
Add this copy of Consumer Behavior: Building Market Strategy to cart. $46.38, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2012 by McGraw-Hill Higher Education.
