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Business Research Methods - Babin, Barry, and Carr, Jon, and Griffin, Mitch
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Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

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Business Research Methods 2024, Cengage Learning EMEA, London

ISBN-13: 9781473791343

3rd edition

Paperback

Business Research Methods 2012, South-Western College Publishing, Florence

ISBN-13: 9781133190943

9th edition

Unknown binding