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Business Market Management: Understanding, Creating, and Delivering Value: United States Edition

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Business Market Management: Understanding, Creating, and Delivering Value: United States Edition - Anderson, James C., Jr., and Narus, James A., and Narayandas, Das
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For Business-to-business marketing courses. Anderson builds the book around a framework of understanding, creating, and delivering value.

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Business Market Management: Understanding, Creating, and Delivering Value: United States Edition 2008, Pearson, Upper Saddle River

ISBN-13: 9780136000884

3rd edition

Hardcover