Explores the process of understanding, creating and delivering value to targeted business markets and customers. The text focuses on guiding principles, organizing coverage around business market processes, and examining primary field research.
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Explores the process of understanding, creating and delivering value to targeted business markets and customers. The text focuses on guiding principles, organizing coverage around business market processes, and examining primary field research.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 950grams, ISBN: 9780130451873.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9780135226575.
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Seller's Description:
Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
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Seller's Description:
Very Good. Hardcover, no jacket, in Very Good condition, there are no stamps writing or marks, looks like new except for some scuffing on the glossy covers,
