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Building Corporate Identity, Image and Reputation in the Digital Era

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Building Corporate Identity, Image and Reputation in the Digital Era - Melewar, T C (Editor), and Dennis, Charles (Editor), and Foroudi, Pantea (Editor)
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Brands - corporate, products, service- today are collectively defined by their customers, deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

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Building Corporate Identity, Image and Reputation in the Digital Era 2023, Routledge, Oxford

ISBN-13: 9780367531249

Trade paperback

Building Corporate Identity, Image and Reputation in the Digital Era 2021, Routledge, Oxford

ISBN-13: 9780367531232

Hardcover