Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
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Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
Read Less
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Very good. Bumped edges and book is warped Next day dispatch by Royal Mail. International delivery available. 1000's of satisfied customers! Please contact us with any enquiries.
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Good. Bumped edges and book is warped Sun damage to edge of pages Next day dispatch by Royal Mail. International delivery available. 1000's of satisfied customers! Please contact us with any enquiries.
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Very good. Ex-library. 303 p. Audience: College/higher education. LCCN 2011049935 Type of material Book Main title Strategic international marketing: an advanced perspective / edited by T.C. Melewar, Suraksha Gupta. Published/Created Houndmills, Basingstoke, Hampshire; New York: Palgrave Macmillan, 2012. Description xxvii, 303 p. : ill.; 25 cm. ISBN 9780230580244 (pbk. ) LC classification HF1416. S84 2012 Related names Melewar, T. C. Gupta, Suraksha. Summary "Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global marketing strategy and tactics in an easy to read format and illustrative case studies. Based around the 7Ps of the marketing mix, it includes contributions from the leading researchers and academics in the field of international marketing"--Provided by publisher. Contents Machine generated contents note: --PART 1: --Chapter 1: Introduction to International Marketing-TC Melewar &-Suraksha Gupta--PART 2: THE 7Ps OF THE INTERNATIONAL MARKETING MIX--Chapter 2: Product-Stan Paliwoda--Chapter 3: Product-Sak Onkvist &-John J Shaw--Chapter 4: Price--Chapter 5: Price--Chapter 6: Place-Suraksha Gupta &-TC Melewar--Chapter 7: Place--Chapter 8: Promotion-Don E Schultz--Chapter 9: Promotion-Patrick de Pelsmacker &-Cauberghe Verolien--Chapter 10: People-Klement Podnar &-Zlatko Jancic--Chapter 11: People-Michael R Czinkota &-A Coskun Samli--Chapter 12: Processes-Repo K Lindberg &-Christian Gronroos--Chapter 13: Processes-John Cadogan--Chapter 14: Physical Evidence-Adrian Palmer--Chapter 15: Physical Evidence-Keith Dinnie--PART 3: DISCUSSION &-CONCLUSION--Chapter 16: Future Directions-John Saunders--Chapter 17: Conclusion-TC Melewar &-Suraksha Gupta. LC Subjects Export marketing. International business enterprises. Other Subjects BUSINESS & ECONOMICS / Marketing / Research. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / General. Notes Includes bibliographical references and index. Dewey class no. 658.8/4 Other class no. BUS043060 BUS043000 BUS000000
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