This book argues that all organizations should make the brand their central organizing principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the antiglobalization movement that big brands are bullies which do harm, "Brands and Branding" provides a review of best practices in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. Finally, the third part of the book looks at trends in ...
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This book argues that all organizations should make the brand their central organizing principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the antiglobalization movement that big brands are bullies which do harm, "Brands and Branding" provides a review of best practices in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. Finally, the third part of the book looks at trends in branding and the future for brands. Written by seventeen experts in the field, "Brands and Branding" sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
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Seller's Description:
Very good. No dust jacket. Sewn binding. Cloth over boards. 256 p. Economist (Hardcover). Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. No remainder mark.
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Seller's Description:
Good jacket. -Disclaimer: May have a different cover image than stock photos shows, as well as being a different edition/printing, unless otherwise stated. Please contact us if you're looking for one of these specifically. Your order will ship with FREE Delivery Confirmation (Tracking). We are a family business, and your satisfaction is our goal!
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Seller's Description:
Good. Good condition. Like New dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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