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Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers

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Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers - Rayport, Jeffrey F, and Jaworski, Bernard J
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As automation takes over "front office" roles in customer relationship management, the authors propose guiding principles and offer a practical auditing tool to determine how humans and machines can best collaborate in mediating critical customer interaction.

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Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers 2005, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875848679

Hardcover