Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive ...
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Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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2005, Irwin/McGraw-Hill
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007296216X
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254
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10th Revised edition
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Irwin/McGraw-Hill
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2005
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English
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1994, Irwin Professional Publishing
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9780256122510
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352
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6th edition
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Irwin Professional Publishing
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1993
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English
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2007, McGraw-Hill Companies
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2007
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1997, Irwin Professional Publishing
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9780256202816
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288
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7th Revised edition
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Irwin Professional Publishing
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1996
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English
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1988, Business Publications, Incorporated
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0256060789
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9780256060782
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320
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4th edition
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Business Publications, Incorporated
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1987
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1985, Business Publications, Incorporated
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9780256032734
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295
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3rd edition
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Business Publications, Incorporated
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1985
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18029039064
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2010, Irwin/McGraw-Hill
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0073529966
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258
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12th edition
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2010
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2000, Irwin/McGraw-Hill
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0073661511
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318
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8th edition
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2000
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2012, McGraw-Hill Education
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0078028841
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13th Revised edition
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McGraw-Hill Education
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2012
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17905238552
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1991, Irwin Professional Publishing
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0256094454
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9780256094459
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144
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5th edition
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Irwin Professional Publishing
Published:
1991
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18025490676
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2018,
McGraw-Hill Education
ISBN-13: 9781260151619
Unknown binding
2014,
McGraw-Hill Professional
ISBN-13: 9780077861063
14th edition
Paperback
2012,
McGraw-Hill Education, New York, NY
ISBN-13: 9780078028847
13th Revised edition
Trade paperback
2012,
McGraw-Hill Professional
ISBN-13: 9780071318020
13th edition
Paperback
2010,
Irwin/McGraw-Hill, New York, NY
ISBN-13: 9780073529967
12th edition
Trade paperback
2010,
McGraw-Hill Professional
ISBN-13: 9780071221115
12th edition
Paperback
2007,
McGraw-Hill Companies, Boston, MA
ISBN-13: 9780073380964
11th edition
Trade paperback
2005,
Irwin/McGraw-Hill, Boston, MA
ISBN-13: 9780072962161
10th Revised edition
Trade paperback
2005,
McGraw-Hill Publishing Co., London
ISBN-13: 9780071116350
10th edition
Paperback
2000,
Irwin/McGraw-Hill, Boston, MA
ISBN-13: 9780073661513
8th edition
Trade paperback
1997,
Irwin Professional Publishing
ISBN-13: 9780256202816
7th Revised edition
Trade paperback
1994,
Irwin Professional Publishing
ISBN-13: 9780256122510
6th edition
Hardcover
1991,
Irwin Professional Publishing, New York
ISBN-13: 9780256094459
5th edition
Unknown binding
1988,
Business Publications, Incorporated, Plano
ISBN-13: 9780256060782
4th edition
Unknown binding
1985,
Business Publications, Incorporated
ISBN-13: 9780256032734
3rd edition
Unknown binding
McGraw-Hill Inc.,US, New York
ISBN-13: 9780072466584
9th edition
Paperback
All Editions of A Preface to Marketing Management