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Global Competitiveness: Ten...
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Intercultural Marketing:...
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Sensory Marketing: An...
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Value in Marketing:...
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Strategische Positionierung...
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Jessica Gebauer
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Consumer Behavior and Culture...
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Marketing: A Relationship...
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Bottom of the Pyramid...
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Marketing Management in Turkey
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Pricing Analytics: Models and...
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Chinese Consumers and the...
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The Corporate Reputation of...
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Qualitative Consumer Research
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Advances in Chinese Brand...
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International Marketing in...
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